Grocer Hy-Vee Plans New Twin Cities Stores
Midwest grocery darling Hy-Vee plans on opening 4-6 new stores in the Twin Cities area, after expanding to over 200 locations spread across 8 states in recent years. The employee-owned chain headquartered in Des Moine, IA already has sizeable presences in Omaha, NE and Kansas City, MO.
If you’re interested in keeping track of the project’s progress, or you just want to see what Hy-Vee is all about before they get here, their Facebook page is worth a look. They do a very good job on it, having won awards for their presence on social media.
Hy-Vee had a decidedly square-looking social media war room long before it became “hip.”
As others have noted, the Hy-Vee model fits into the Twin Cities grocery market somewhere between Cub Foods and more upscale offerings from Whole Foods and the like. Hy-Vee offers onsite nutritionists and helpful, smiling employees all dressed in professional attire.
Hy-Vee devotes nearly 10% of its stores to healthier eating options. Some stores will even include sit-down restaurant spaces for patrons to enjoy. By all accounts, Hy-Vee runs an awesome chain of stores.
We have high hopes for them as community members, too.
They are famous for sharing photos of customers saving money using their fuel saver card, a rewards program that often drops the price of a gallon of gas down to just a cent. The store’s social media team shares these photos directly from customers’ Facebook profiles, adding a layer of authenticity other companies strive to match, either online or offline.
To get a taste of their famous Midwestern charm, just have a look at the express-line sign they hang in their stores:
Yes, approximately 12 items. A few more, a few less. No problem. That’s the Midwest for you.
Hy-Vee is also famous for their creative in-store displays. If you’re sick of seeing the same old thing every week at the store, you have something to look forward to now that they’re opening stores in the Twin Cities. You can see what we’re talking about on their Facebook page. If memory serves, they’ve done tributes to the Creighton Bluejays and the Kansas City Royals using everything from Fleischmann’s mayonnaise to cans of Pepsi. 🙂
If you like seeing new companies make an effort to become valuable members of the community, we think you’ll like what you see when Hy-Vee gets here.
They’re going to pack a whole lot of Midwestern charm into the 90,000 square foot stores they’re building here. We Buy Ugly Houses Twin Cities wishes Hy-Vee the very best and a hearty welcome to Minneapolis and St. Cloud.