How Social Media Affects the Real Estate Industry

Posted on January 29, 2013 | Back to blog


Social media has been a hot trend over the past few years, with Facebook and Twitter leading the line in terms of total users and amount of online traffic. It has impacted the way people around the world live their lives. People are able to connect to old friends, and get instant news from all over the world in just a few simple clicks.

As this trend has grown, businesses have taken advantage of different aspects of social media to better themselves. This holds true for local small businesses, all the way up to large corporations. Social media is a great way to build a brand, and share news with a large audience in an affordable way. Like other verticals, members of the real estate industry have also founds unique ways to take advantage of various social media platforms.

Agents like to use social media to get local, and target specific demographics that “old age” advertising does not do as effectively. By trimming down unneeded expenses, professionals can cut down on marketing costs and focus on what really matters. Not every social media platform does the same thing, however.

Facebook, the largest platform, offers local advertisements, as well as business pages to communicate with potential customers. It also is a great venue to showcase various photos, whether it is a new home for sale, or a community project that is being sponsored. This platform reaches a huge online audience, so it is important to communicate clearly and appropriately to visitors.

Twitter is used mainly as a news source. Celebrities, companies and ordinary people share their thoughts to the world, which include online articles and breaking news stories. Real estate professionals can use this as a way to find relevant news and share it with followers, which can be colleagues in the industry or potential home buyers.

While real estate professionals should focus on using these two major platforms, there are other hot social venues that are on the rise. Integrating picture sharing platforms such as Instagram are a great way to showcase prime locations.

Another social platform that is blowing up the digital space is Pinterest. Users can pin things that they like, which range from classic cars to cookie recipes. There is a good opportunity here for real estate professionals to showcase home décor or similar things.

With the world becoming more and more digital, social media is destined to stay. It is important for those in the real estate business to take advantage of these new tools, to broaden their customer base and to build brands at either the national or local level.

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