Insights Into Making a Home More Marketable

Posted on December 28, 2012 | Back to blog


Potential home buyers search through many different choices before determining which property suits them the best. With such a large number of homes for sale, competition can be fierce. It is important for home sellers to market their homes successfully in order to be competitive in the market.

One way to making a home more marketable is having curb appeal. The first thing most potential buyers see is the front yard. Taking advantage of this opportunity and sprucing up the lawn, trimming the trees, planting flowers in pots and clearing out walkways can go a long way in making a positive first impression. Other ways to get curb appeal is having a nice front door, and having clean windows. Adding planters can also be a nice touch.

Another way to make a home better for market is fixing up anything that is broken or in need of repair. This might also include small updates in some areas of the house. Adding a new coat of paint or replacing a broken screen on a door or window is a great way to fix obvious repairs. Buyers want to buy a house that looks like it is being taken care of.

An essential component of preparing a house for market is cleaning. It may seem obvious, but it is often overlooked. Potential buyers are turned off by cluttered hallways and stains on fabric. It is important to show the good side of the house. Organizing areas of the house that often have items left strewn about can turn a trouble area into a place to show off.

Opening curtains and windows on nice days can also add a lot to a showing. Fresh air and natural light are known to be positive influencers when it comes to purchasing a home. Also, having as much light as possible can add a lot to a visitor’s experience. Dark rooms do not sell well.

If there are any pets in the residence it is important to make sure that they are not in the way. While some animals are docile and well behaved, not all are. If a pet is trying to be friendly and jumping on a potential buyer it can be a huge turn off. Different people have different levels of patience.

When marketing a house, there are a lot of tactics a seller can use. The ones mentioned above can help the marketability of a home, but there are sure to be other fun creative ways to make sure a house has a good opportunity to sell.

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